The kick-off featured Nickelodeon favorites like Shimmer & Shine, Sky, Chase, and Marshall from PAW Patrol, and SpongeBob and Patrick Star. It also had some fun and games for the kids like dance-offs, “SpongeBob Says…” and the classic game bring me! and after that ended with an epic sliming onstage. 


Jonjon San Agustin, SM Supermalls VP for Marketing, had a few words to say about the event, “Everyday is Play Day has always been a place of joy and productivity for kids and kids-at-heart. In collaboration with Nickelodeon, everyone can indulge in a series of fun and interactive games and activities to create fun family moments this summer.” while Customer Service Senior Manager Lei Sia also shared that it’s important to have kids learn physically, rather than from a screen, especially for their motor skills.


Making the world a more playful place! Starting on March 30 to April 5, kids can catch their favorite Nickelodeon characters at The Block Atrium, SM City North EDSA. Kids get to roam around the play area and test their skills at different booths featuring their favorite characters. They can sing and dance Jojo Siwa-style, test their Ninja skills at the Teenage Mutant Ninja Turtle Maze, ride on their favorite PAW Patrol character, and also meet new friends at Shimmer & Shine’s giant inflatable tent!


And to really sum up the entire experience, don’t leave without a photo at any of their IG-worthy photo walls. Parents and kids can take a photo at PAW Patrol HQ or a photo of them getting slimed!

If you miss this event, there’s still a chance to join in on the fun. Catch Everyday is Play Day with Nickelodeon at the following SM Malls: Fairview (April 7 – 10), Novaliches (April 11 – 14), San Jose Del Monte (April 12 – 20), East Ortigas (April 22 – 26), Marikina and Masinag (April 23 – 28). It’s set to also appear in Manila (May 1 – 5), Sta. Mesa and San Lazaro (May 7 – 12). While families in the south can catch it at BF Paranaque (May 14 – 19), Sucat and Bicutan (May 21 – 26). Lastly, it’ll make its way to Angono and Taytay (May 28 – June 2). Also make sure to watch out for the schedule of Nickelodeon Summer Fun at other provincial malls.

For more information, visit SM Supermalls’ official website: You can also check them out on Facebook and Instagram: @smsupermalls. 

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