This holiday season, SM shoppers nationwide can share the joy to less fortunate children by supporting the SM Bears of Joy annual charity project of SM Cares, Toy Kingdom and SM Supermalls.


For only P200, a customer can buy a pair of toy bears, where one (1) goes to the customer and the other is left for donation to charity. All collected toy bears will be donated by the SM malls to their chosen beneficiaries in the communities where they operate. The beneficiaries range from public orphanages, child community centers or related non-government organizations.


The SM Bears of Joy are available in select SM Supermalls and Toy Kingdom stores nationwide. For more information, visit


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