MANILA, Philippines—In the Philippines where Christmas is celebrated the longest, Filipinos have already began counting down the days to December 25.

Leading this Yuletide tradition is SM Supermalls, which officially began its 100-day Christmas Countdown on September 16. With this, the retail giant is inviting everyone—Filipino families, excited shoppers and avid mallgoers—to come at SM’s 64 stores nationwide.


Because at SM, the magic of Christmas can be felt in many, exciting ways.Check out the infographic below:


SM Supermalls gave a preview of its #SMagicalChristmas campaign on September 16 to members of the press and online media. Held at the SM MOA Arena Annex in Pasay City, the event turned out to be an early Christmas party with fun games, raffle prizes and performances for everyone.

SM also invited Filipino singer Jose Mari Chan, whose iconic “Christmas in Our Hearts,” has become the Yuletide anthem in the country. Chan serenaded everyone with his other Christmas songs.

“In the past three decades, SM Supermalls has been part of every Filipino family’s Christmas tradition, celebration, and memorable experiences. From carols in the malls and amazing deals to being a one-stop Christmas wonderland for holiday needs—SM always makes it a point every year to provide a whole new Christmas experience for the entire family to remember and cherish forever,” said Joaquin San Agustin, SM Supermalls senior vice president for marketing.


SM Supermalls Senior Vice President for Marketing Joaquin San Agustin is inviting everyone to watch out for the many exciting activities, finds, promos, events, and more importantly, experiences that SM will unwrap this holiday season. Toledo 



Guest performer Jose Mari Chan sang his famous Christmas carols at the #SMagicalChristmas launch last September 16. Toledo


To join SM’s 100 days of #SMagicalChristmas countdown, check out, or head to your favorite SM mall. 

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