Kiddie shoppers and their families nationwide gathered at SM Supermalls last December 1 to take part in the first-ever ‘Happy Bear Day’ celebration that introduced the all-new, limited edition 2019 ‘Joy Squad’ collectibles and paid tribute to all the donors of the SM Bears of Joy Christmas charity project.

“For the past eight years since the SM Bears of Joy was launched, our shoppers have always been the reason why we are able to bring smiles to more kids every holiday season,” said SM Supermalls’ senior vice president for marketing Jonjon San Agustin. “And this 2019, our toy bears are extra special because they aim not only to delight but also to inspire kids to reach for their dreams as the four new bears characters were inspired by some of the top dream jobs of children worldwide.”

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THE ‘JOY SQUAD’ IS HERE! Children from Tondo, Manila were treated to an exclusive Meet and Greet with the life-sized version of the Joy Squad composed of AJ The Star (actress), FJ The Savior (firefighter), PJ The Hero (policeman), and CJ The Achiever (cheerleader).

During the #HappyBearDay Media Conference, SM Bears of Joy kiddie beneficiaries from Tondo, Manila were treated to an exclusive Meet and Greet with the life-sized version of the Joy Squad composed of AJ The Star a.k.a. the ACTRESS, FJ The Savior, a.k.a the FIREFIGHTER, PJ The Hero, a.k.a. the POLICEMAN, and CJ The Achiever, a.k.a. the CHEERLEADER.

“Through AJ, FJ, PJ, and CJ, SM kiddie shoppers can share the joy of Christmas and teddy bear hugs to their fellow kids,” said San Agustin. “For most children from indigent communities, the SM Bears of Joy are usually their first new toy, and getting it during this season is what makes their Christmas a memorable one.”

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(From left) Among the special guests during the #HappyBearDay Digital Media Conference were SM Supermalls' senior vice-president for marketing Jonjon San Agustin; celebrity actress-host and SM Bears of Joy supporter Ms. Chynna Ortaleza-Cipriano; SM Cares' Community Based Program Volunteer Coordinator Luz Calamayan; and Toy Kingdom's area manager Michelle Hilvano.

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SHARE THE JOY THROUGH THE SM BEARS OF JOY. For only P200, a customer can buy a pair of toy bears, where one goes to the customer and the other is left for donation to charity. All collected toy bears will be donated by the SM malls to their chosen beneficiaries, which range from public orphanages, child community centers, or related non-government organizations.

SM shoppers can now collect and bring home the four bear characters for a joyous Christmas treat for their loved ones and children charities. For only P200, a customer can buy a pair of toy bears, where one goes to the customer and the other is left for donation to charity. All collected toy bears will be donated by the SM malls to their chosen beneficiaries, which range from public orphanages, child community centers, or related non-government organizations.

SM Bears of Joy is an annual Christmas initiative by SM Supermalls, SM Cares, and Toy Kingdom and is available in select SM Supermalls and Toy Kingdom stores nationwide until December 25. For more information on the SM Bears of Joy campaign and SM’s other fun-filled holiday activities, visit www.smsupermalls.com.

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