Treating mallgoers at SM City Cebu is a multi-dimensional, string art centerpiece of the Philippine Flag which threads 31,500 meters of crochet fibers, crafted by ANTHILL Fabric Gallery.


Pinoys traditionally celebrate community events in town centers and marketplaces but now, festivities have found a home in modern-day community plazas – the malls. SM Supermalls has long been a witness of different Pinoy milestones, family bonding moments, and national celebrations brimming with Pinoy SMiles!  

This June 12, SM Supermalls pays tribute to Pinoy pride with Pinoy SMiles at SM, a one-of-a-kind celebration of Independence Day, through fun happenings and promos in 70 malls nationwide.

SM Supermalls invites mallgoers to celebrate Pinoy pride this Independence Day in 70 malls nationwide with fun-filled activities and exciting deals.

“SM continues to serve as a place to celebrate victories, and there is no bigger triumph for our country than our independence. We’ve prepared exciting events and deals as we join hands in honor of the Philippine Independence Day,” said Jonjon Agustin, SM Supermalls senior vice president for marketing.

Mallgoers can discover extraordinary mall displays and artworks at SM in celebration of Philippine Independence Day. In photo: Local artist Patrick Cabral (right) poses atop his intricately designed masterpiece in 2017 at SM City Fairview.

From June 1 to 12, customers can experience their favorite local street food at Eats Pinoy!a food fair and culinary feast showcasing Filipino treats and delicacies.

Mallgoers can also catch Pinoy Fashion event on June 8 to 12, where style gurus infuse a modern twist in traditional Pinoy fashion pieces. They can also indulge in best-loved hits of their favorite Pinoy music icons at the P-Pop Fest music sessions.

Everyone is also invited to join the #PinoySMileChallenge from June 5 to 12 via the SM Supermalls Mobile app to win exciting prizes.

As a bonus treat, SM shoppers can get up to 70% off on fab finds at the Pinoy SMile Sale on June 12, where SM Advantage Card holders can avail more discounts during the two-hour SMAC specials.

Expressions of Filipino pride and culture can be seen across SM malls this Independence Day. In photo: “Marikit-Na”, a 20-foot-high lady figure, wearing a flag-inspired costume made of rubber in last year’s Independence Day celebration at SM City Marikina!

In 2017, SM City Taytay displayed a commemorative and patriotic giant kakanin (rice cake), measuring 4ft by 8ft that featured the rice cake specialties from different parts of Rizal. 

Celebrate Pinoy SMile with pride this Independence Day at SM Supermalls!


For exclusive news about SM Supermalls, visit or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.


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