WWMD is the latest addition to SM Supermalls' #SMoments video series.

Mother’s Day is known to be the second most popular holiday for gift-giving following Christmas as people continue to dedicate this occasion to express their love towards their mothers and mother figures worldwide.

This year, you can make this celebration more special by bringing mom to her favorite SM mall for a fun day of pampering and treats as SM Supermalls delights shoppers with ‘National SuperMoms Day 2018’ on May 13 with fun-filled activities, deals, and finds in 69 malls across the country.

“SM has truly become one-stop destination for families to bond and create special memories together,” said Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing. “We want to make this year’s National SuperMoms Day celebration at SM more memorable with awesome experiences and deals for all the strong, hardworking, and loving moms out there.”


From May 4 to 13, you can take mom on a date and let her indulge in SM’s Treat Feast for Moms dining deals and freebies. If you don’t have a gift for her yet, you can drop by the All for Moms Bazaar for gift ideas that include sweet treats, beauty items, flowers, and greeting cards.

The season’s must-see happens on May 5, 6 or 12 – the Mom and Me Fashion Show that features twinning moms and their kids in participating SM malls. On Mom’s Day weekend, you can then show how much you appreciate mom by spoiling her with spa treatments with the Wellness Treats for Moms pampering promos.

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Aside from onstage events and pampering treats, SM Supermalls also invites all families to celebrate this Mom's Day weekend (May 12 and 13) by playing the nationwide #SuperMoms Code Hunt, which is part of the ongoing #LetsPlayNowAtSM interactive digital experience campaign.

In celebration of #NationalSuperMomsDay2018, SM Supermalls invites all families to celebrate this Mom's Day weekend (May 12 and 13) and play the nationwide #SuperMoms Code Hunt.

Part of the ongoing #LetsPlayNowAtSM interactive digital experience campaign, the SuperMoms Code Hunt game encourage SM shoppers to play by simply opening their favorite QR Code Readers and hunt for #SuperMoms Code stickers that will be scattered around the mall. And just like that, they will have the chance to instantly win Mom’s Day SM gift certificates.

Aside from instant prizes, #SuperMoms Code Hunt participants are qualified to join the Mother’s Month Car Promo that will run from May 12 to May 31, 2018, wherein 1 lucky shopper will win a Suzuki Celerio! Deadline for registration of entries is until May 31, 2018 at 9PM.

The #SuperMoms campaign was launched in 2016 to pay tribute and connect with the silent superheroes of the family. Always putting their families first in everything that they do, these are the Super Mommy shoppers who have been largely part of SM’s story over the years.

Don’t forget to spend time with mom on Mom’s Day and celebrate #NationalSuperMomsDay2018 at SM Supermalls on May 13!

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For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your Mom’s Day memories at SM, the use the season’s official hashtag #NationalSuperMomsDay2018.

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