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Manila (CNN Philippines Life) - It isn’t the start of Christmas until you hear Jose Mari Chan’s “Christmas in our Hearts” in mall speakers come September. Ever since the song’s debut in November 1990, it has grown to signal the beginning of the famous Filipino Christmas that is said to be one of the longest celebrations around the world. 

Where else in the world can you find a more vibrant Christmas countdown than here in the country? While western countries in the upper hemisphere can look forward to a white Christmas, the Philippines’ tropical climate has allowed Filipinos to go all out in their celebration — from colorful parols hanging in buildings, the line of puto bumbong stalls popping up on the lead up to simbang gabi, and the symphony of holiday sounds on the radio to the malls. 

Of course, holiday shopping isn’t complete without a trip to the nearest SM mall. It has become a holiday tradition in itself and it’s something that SM Supermalls has always looked forward to during the most wonderful time of the year. 

“In the past three decades, the SM Supermalls has been part of every Filipino family’s Christmas tradition, celebration, and memorable experiences,” says SM Senior Vice President for Marketing, Joaquin San Agustin. “From carols in the malls and amazing deals to being a one stop Christmas wonderland for holiday needs, SM always makes it a point every year to provide shoppers a whole new Christmas experience for the entire family to remember and cherish forever.”

He adds: “We want every customer to have something new to look forward to each day in the next 100 days.”

As a way of celebrating the season with Filipinos across the country, SM Supermalls has lined up exciting activities, promos, events, and experiences that SM will unwrap for the whole family to discover and enjoy this holiday season. Here are seven reasons why Christmas will be magical at SM this year. 

1. Listen to the joyful sounds of the season

Hear the joyful sounds of Christmas that will reverberate through the halls of the malls through various musical events, from pop Christmas carols to holiday brass symphonies serenading shoppers as they hop from one store to another in the search for the perfect gift for their loved ones.  

2. Get a taste of the most festive flavors

The holiday season isn’t complete without the sweets and savory flavors that we’ve come to look forward to every December. Look forward to SM Supermalls’ lineup of fun gastronomic feasts with weekend markets and sweet treats for kids where they can make their own Christmas cookies and other goodies. 

3. Meet wonderful Christmas icons

Another holiday staple is the meet and greet with Santa Claus himself. Kids (and kids at heart) at SM Supermalls nationwide will get a chance to get up close and personal with Father Christmas himself and get special gifts — if they’ve been good all year.

4. Save up on the best holiday deals

From the pre-holiday sale this Oct. 20 to 31 to the end of season sale in January (which offers up to 70 percent off in great finds), the entire Christmas season can be a shopping marathon for anyone who loves getting the best deals in fashion, gadgets, and a whole lot more. SM Supermalls has become an annual destination for Christmas gifts, whether it’s for your mom and dad or your sweetheart. 

5. Exciting promos for all shoppers

The best deals to look forward to always come around Christmas time and at SM Supermalls, these include the well-loved Watson’s gift sets, the SM Store Kids’ sale, the Buy-3-Get-1 promos on featured home appliances at SM Markets in December, and ₱100,000 Shopping Spree promo, where shoppers only need to spend ₱3,000 at The SM Store for a chance to win ₱100,000 shopping money.

6. A chance to give back to the community

The SM Cares Bears of Joy has become an annual tradition at the SM Supermalls — a tradition of giving back to communities and children in need. For every one of these cute and fluffy bears that you purchase, another will be shared to a child from charities across the country and will be delivered this Dec. 26 to 31, 2017.

7. Surprise gifts for 100 days of Christmas

As if great deals aren’t enough, SM Supermalls will be giving away treats to random shoppers in SM Malls across the countries. One moment you’re just checking out which watch to gift your dad, and the next thing you know you might be one of the lucky winners of a surprise gift from SM Supermalls. From Sept. 16 to Dec. 25, the SM Magical Squad will surprise one shopper a day in SM Supermalls nationwide, from Baguio down to General Santos. That daily visit to the mall might just give you one lucky day. 

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To join SM’s 100 days #SMagicalChristmas countdown, check out the SM Supermalls website, or head to your favorite SM mall and experience the merry and exciting fun that awaits you!

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