SM Advantage is SM's customer loyalty program that rewards members with points every time they shop in SM Department Store, SM Supermarket, SM Hypermarket and other SM retail establishments inside and outside SM Supermalls. The points earned can be used to redeem practically anything sold in any of those stores.

Aside from reward points, SM Advantage also offers numerous members-only privileges such as exclusive sales, discounts and freebies inside and outside SM Malls.

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