“My youth, my youth is yours…” says the refrain of Troye Sivan’s breakthrough single, Youth. From his first studio album Blue Neighborhood, the South African-Australian singer/YouTube star/actor’s runaway hit talks about the liberating experiences of being young: running away, breaking free, letting go—ironically, touchstones of embracing one’s youth. In many ways, this song speaks of Troye himself, who from a young age, has managed to carve a unique life that’s all his own: from being an actor in his teenage years, playing various roles in theater and film, to gaining worldwide fame as a YouTube sensation (Troye’s channel is the third most viewed in Australia), to developing the music career that catapulted him to stardom—the breakaway success that Troye has achieved in his youth is something that most could only hope for in their lifetime.
A true purveyor of breaking free from style stereotypes and promoting creative expression through fashion, music and lifestyle, SM Youth has rallied behind the most influential young creatives in the country, fresh music talents, and individuals who serve as role models to the youth. Troye Sivan’s extensive Philippine following, not to mention his list of achievements at such a young age has caught the attention of SM Youth, as he now headlines as the first face of the brand’s most-awaited sub-line, smyth.
smyth combines the most magnetic traits of a clothing line targeted to the youth: contemporary and affordable, yet diverse enough to promote self-expression that’s most important to kids of today. smyth takes the best in basics, mix-and-match pieces, and trendy must-haves into a line that any SM Youth would want to wear.
To celebrate the launch of smyth, and to welcome Troye Sivan into the SM Youth family, the smyth campaign featuring Troye Sivan will soon be seen nationwide.
smyth will be at the SM Youth section of all branches of The SM Store starting July 24.
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