MANILA, Philippines – With the market’s adaptation to digital shopping, traditional retail businesses find it important to keep with the consumer’s growing needs and demands for shopping experience beyond the brick-and-mortar concept. SM Supermalls used this big idea for its first Partnership Summit titled “Bricks Click: Creating the New Marketplace” to create a venue for deeper discussion among retailers and business partners. The summit was held at the SMX Convention Center of the Mall of Asia Complex.
The summit aimed to inspire and motivate players in the retail industry, local and regional, through knowledge sharing and market updates from distinguished experts in the field. During the summit, discussions centered around the impact of social media on businesses; ways to elevate customer experience, and strengthening customer satisfaction.
Esteemed guest speakers included entrepreneur and inspirational speaker Francis Kong, Disney Institute Regional Business Development Manager Wing-Hoe Tan, and Samsung Electronics Vice-President for Online David Kang. Panel discussions further elaborated the topics, with executives and veterans of known companies such as Samsung, Max’s, McDonald’s and Google contributing their insights and business experiences.
Read more: http://business.inquirer.net/201427/traddigital-retail-trends-discussed-in-1st-sm-partnership-summit#ixzz3q2woBDcy
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