SM Supermalls bagged two Gold Stevie Awards at the prestigious Asia-Pacific Stevie Awards for its nationwide Pokémon Go Lure Party and the SM Mobile App ‘Download and Win’ campaigns in the ‘Innovation in Consumer Events’ and ‘General Information and General Utility Apps’ categories, respectively.
SM also received a Bronze Stevie Award under the ‘Innovation in Live Entertainment Events’ category for Castaway 3 Music Festival – a collaboration of SM City Pampanga, SM City Clark and SM City San Fernando Downtown.
Past winners in the Asia-Pacific Stevie Awards include global brands such as Sony, Singapore Airline, DHL, Quantas, and Philips, while ABS-CBN Corporation, Manila Electric Company, Maynilad Water, Globe Telecom, and PLDT were notable Philippine brands that were lauded in the past three years.
The Asia-Pacific Stevie Awards is the only business awards program that recognizes innovation in the workplace in all 22 nations of the Asia-Pacific region. The Stevie® Awards are widely considered as the world's premier business awards that confer recognitions for outstanding programs, such as The International Business Awards which is already on its fourteenth year.
Gold, Silver and Bronze Stevie Award winners were selected by more than 50 executives around the world. Dubbed as “Stevies” for the Greek word for “crowned,” the awards will be presented to winners at a gala banquet at the Hilton Hotel in Tokyo, Japan on June 2, 2017.
SM Supermalls is one of the seven Philippine companies, and the only Philippine shopping mall brand to receive two Gold Stevie Awards this year.
As SM Supermalls continue to aspire to become the most celebrated shopping mall brand in Asia, being recognized in one of the world’s most coveted business awards reaffirms SM’s unwavering commitment to innovate and deliver an extraordinary experience for customers.